The blog · 115 articles
Writing that ships.
Tool comparisons, cost breakdowns, and implementation playbooks — the same thinking we bring to client builds, published.
WORKFLOW TEARDOWNS6 min
Workflow Teardown: Automated Review Requests (The Exact Build)
The exact automation that turns every happy customer into a review — node by node. The perfect timing, the one-tap ask, the follow-up, and why it's the cheapest growth lever you have.
Erin Moore/ 2026-08-02
AI STRATEGY6 min
How We Got Our Own Site Cited by AI: A GEO Case Study
We ran our generative engine optimization program on our own site and measured it with live AI probes. What we did, what moved, what didn't, and the honest timeline — a transparent GEO case study.
Erin Moore/ 2026-08-01
WORKFLOW TEARDOWNS6 min
Workflow Teardown: Automated Invoice Chasing (The Exact Build)
The exact automation that collects overdue invoices for you — node by node. Escalating reminders, payment links, and the timing that gets you paid faster without the awkward manual chase.
Erin Moore/ 2026-07-31
AI STRATEGY6 min
AEO vs GEO: What's the Difference? (And Which You Need)
Answer engine optimization and generative engine optimization are often used interchangeably — but there are real distinctions worth understanding. What each term means, how they overlap with SEO, and which you actually need.
Erin Moore/ 2026-07-30
FUNCTION GUIDES6 min
AI for Customer Service: What to Automate and What to Keep Human
Where AI genuinely helps customer service — the repetitive question layer, triage, drafting, and follow-through — what must stay human, what makes a deployment work, and how to measure it honestly.
Erin Moore/ 2026-07-29
WORKFLOW TEARDOWNS6 min
Workflow Teardown: Instant Lead Follow-Up (The Exact Build)
The exact automation that replies to every new lead in seconds — node by node. What each step does, the timing, the variations, and the ROI. Steal it for your own stack.
Erin Moore/ 2026-07-29
AI STRATEGY6 min
The Best GEO Tools in 2026 (And What They Actually Do)
The tools for generative engine optimization — measuring AI visibility, structuring content for citation, and getting into AI answers. What each category does, which are worth paying for, and what you can do free.
Erin Moore/ 2026-07-28
N8N GUIDES6 min
10 n8n Templates Every Small Business Should Steal (2026)
Ten ready-to-adapt n8n workflow templates for small businesses — lead capture, review requests, invoice chasing, onboarding, and more. What each does, how it's built, and how to import it.
Erin Moore/ 2026-07-27
N8N GUIDES6 min
n8n CRM Integration Recipes: Keep Your CRM Clean Automatically (2026)
Practical n8n recipes for connecting your CRM — create-or-update (upsert) patterns, deduplication, two-way sync, lead routing, and lifecycle triggers — that keep your data clean without manual work.
Erin Moore/ 2026-07-26
N8N GUIDES6 min
Building AI Agents in n8n: A Practical Walkthrough (2026)
How to build an AI agent in n8n using the AI Agent node — connect a chat model, give it tools and memory, write a good system prompt, and keep it safe. A hands-on guide, not hype.
Erin Moore/ 2026-07-25
N8N GUIDES6 min
n8n Error Handling: Patterns That Keep Workflows Alive (2026)
How to build n8n workflows that fail gracefully — error trigger workflows, Continue On Fail, retries, validation gates, and alerting. The patterns that separate hobby automations from production ones.
Erin Moore/ 2026-07-24
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