The blog · 212 articles
Writing that ships.
Tool comparisons, cost breakdowns, and implementation playbooks — the same thinking we bring to client builds, published.
AI STRATEGY6 min
How to Hire for AI Skills (Without Getting Fooled by Buzzwords)
What AI skills a small business actually needs, how to evaluate them when you can't judge the technical depth yourself, the interview questions that expose pretenders, and when to hire versus train versus partner.
Erin Moore/ 2026-09-02
AUTOMATION TOOLS6 min
AI Browser Agents for Business: What Works, What Breaks
AI that drives a real browser is the fallback when your software has no API. Where browser agents genuinely work, where they break, and how to run one safely.
Erin Moore/ 2026-09-01
AI STRATEGY6 min
DeepSeek for Business: Cost, Risk, and How to Deploy It
DeepSeek's models are cheap, MIT-licensed and genuinely strong. The decision that matters isn't whether to use them — it's whether you use the hosted API.
Erin Moore/ 2026-09-01
AI STRATEGY6 min
RAG for Business: Make AI Answer From Your Own Documents
How retrieval-augmented generation grounds an AI in your real prices, policies and contracts, why most RAG projects fail, and what it actually costs to run.
Erin Moore/ 2026-09-01
TOOLS & STACK6 min
Google Gemini for Business: What It Is and What It Costs
Google sells three different things called Gemini. Here's what the app, Workspace and the API each do, what they cost, and who should pick something else.
Erin Moore/ 2026-09-01
TOOLS & STACK6 min
Microsoft Copilot for Business: What You Actually Get
Microsoft sells a dozen products called Copilot. Here's which one you're being sold, what each licence really costs, and where it quietly disappoints.
Erin Moore/ 2026-09-01
AI STRATEGY6 min
Vibe Coding: What It Is and When It's Safe for Business
Vibe coding means building software without reading the code. Where that's brilliant, where it's genuinely dangerous, and how to tell which one you're in.
Erin Moore/ 2026-09-01
AUTOMATION TOOLS6 min
Claude Code vs Codex vs Cursor: A Business Owner's Guide
Claude Code and Codex are terminal coding agents. Cursor is an AI editor. How they differ on models, sandboxing, cost and security, and which fits your team.
Erin Moore/ 2026-09-01
SELF-HOSTED6 min
Hermes by Nous Research: Open-Weight AI for Business
Hermes is Nous Research's open-weights model line. What it is, what the licences actually permit, what self-hosting costs, and when a hosted API still wins.
Erin Moore/ 2026-09-01
AUTOMATION TOOLS6 min
Open-Source AI Agents: What They Are and How to Pick One
Open-source AI agents run on your machine with your API keys. Here is what the real projects do, what each licence allows, and the guardrails you must add.
Erin Moore/ 2026-09-01
AUTOMATION TOOLS6 min
Claude Code for Business: What It Is and Who It's For
Claude Code is Anthropic's agentic coding tool that reads your codebase, edits files and runs commands. What it costs, and where it needs supervision.
Erin Moore/ 2026-09-01
AI STRATEGY6 min
Grok for Business in 2026: Plans, Grok Bot, and Real Costs
Grok 4.6, Grok Bot and the xAI API assessed for real business use: what they do well, what Grok Business and Enterprise cost, and the questions to ask first.
Erin Moore/ 2026-09-01
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